Semalt: What Is The Importance Of Analyzing Website Statistics And What Tool Can Be Used To Do So?
Dear SEO provider, welcome to this post. In today's article, we will discuss a very important topic in SEO: website statistics analysis. As a marketer, you know that this factor is really important for the evolution of your partners' website.
Indeed, you may well have some knowledge in this area, but is this sufficient to carry out statistical analysis? According to experts in the field, this is not possible. So, you need to use a very powerful SEO tool to do it optimally.
In fact, this tool will help you save time, and moreover, it will bring out all the problems related to your partners' sites in a short time. Isn't that great?
This is obviously why we are going to show you, not only the right tool you need to perform this task but also the importance of such an analysis.
Why should you use a powerful tool to analyze statistics?
A good SEO tool can allow you to study in detail the behaviour of Internet users on the site. Also, it can record all the movements of Internet users on-site and analyze them later. The results of the website promotion or advertising campaign can be evaluated immediately after its start. This will allow you to quickly change the campaign parameters or adjust the search engine optimization efforts later.
Site statistics are necessary to evaluate the effectiveness of a site and an advertising campaign. These are the tasks that can be solved by analyzing the statistics of a website. You need to have a quality analysis tool in order to do this.
In addition, such a tool can help you to ensure effective sales, technical support of your customers' product. Finally, the analysis of statistics with a good SEO tool, allows you to reach your goals in record time. We have grouped these objectives into two categories for you so that you can have a clear idea of what they are.
Evaluation of the global audience of the site
The audience of the website is one of the main objectives of the statistics' analysis. Here are some factors to consider during this analysis.
- General statistics: number of new visitors and pages viewed by Internet users, regional distribution of visitors, comparison with competitors.
- Sources of site visitors: Where do they come from? What search terms were used?
- Detailed evaluation of site traffic: What are the most popular sections of the site? What is the average navigation efficiency of the site? What paths are used to display documents on the site?
Evaluation of the quality of the audience
The quality of the audience is not a fact to be neglected in the analysis of the statistics. It also takes into account some important points such as:
Target audience: how many visitors have been targeted? This criterion subsequently allows you to take desirable actions for the site owner. For example:
- The number of visits to the landing pages.
- The placing of an item in the shopping cart.
- The origin of the target audience, etc.
Finally, it allows you to identify the most effective advertising for the ultimate goal of the site. Let's explore the parameters that are taken into account during this analysis.
What site traffic parameters should be evaluated?
The analysis of website statistics offers marketers a variety of traffic reports. Furthermore, these reports can be divided into several groups, described below:
Impressions are the number of pages viewed by all users. This parameter indicates the number of pages of information (Text, HTML, HyperText, Markup Language). Then you will have the set of special commands to decorate the information displayed on a web page. For example: text, images, tables, forms, etc.
Number of sessions
The number of sessions is one of the most important parameters in statistics' analysis. In fact, a session is a series of pages viewed on a site by a visitor. Moreover, it is considered to be over if a visitor has not accessed the site for a certain time.
The number of users or the site's audience
This parameter indicates the number of visitors who have visited the site for a certain period. Also, it is determined in different ways by marketers.
Number of new users
The number of new users is the audience that visited the site for the first time, and this number is counted. This metric is much more important and requires special attention. In most cases, the data on the new audience is somewhat overestimated by SEO providers.
The number of unique IP addresses
This parameter indicates how many unique IP addresses the pages of the site were viewed from. It used to replace the site's audience count, as it is technically easier to calculate (each user has a kind of IP address, unlike cookies).
Note that the number of page views and the number of sessions can be added up by hours, days, weeks, etc. This will allow you to obtain the total of the indicators for a certain period. On the other hand, not all other parameters are directly summarized. These include the site's audience, which has a repeatability of visits. Indeed, the data of such an audience cannot be summarized directly.
Site audience characteristics
In the statistics' analysis, you can define several parameters for the audience of your partners' websites. For example:
Geographical distribution of the audience
This parameter is estimated using the fact that IP addresses are usually geo-referenced. It allows you to determine the geographic location of all visitors.
Many statistical systems calculate the time a user took to visit a site. However, this indicator can hardly be called meaningful, because it is not known when the user left the site. Indeed, it is impossible to determine the time when the last page of the session was viewed, and this was probably the most important one.
Referring sites: sources of visitors
When users click on links to websites, their information about the page is usually available. Using this data, statistical services provide the following information about user transitions:
The sites from which the transition was made
This is the exact URL (site + page on the site) from which there was a transition. And, of course, the information recorded always includes the date and time of the transition. In addition, these parameters can be expressed in terms of the number of visitors.
The distribution of the sites-sources of traffic
The traffic sources are distributed as follows: search engines, directories and rankings, forums, other sites, etc.
For search engines, as traffic sources, they measure the number of clicks obtained for search queries. Then, to get the report, the website statistics system must know the search engine and be able to decode the parameters of its address bar (URL).
The popularity of pages and sections of the site
Traffic information can be grouped by pages and directories on the visited site. Thus, with a powerful analysis tool, you can then easily receive these reports. For example:
- Popular pages (documents): For each page, you can count the number of views and the number of users who have visited it.
- Groups of popular pages (subdirectories): These are similar to metrics.
- Metrics (the term has two meanings): This is a parameter that characterizes a process. Indeed, the metric of the success of the search promotion is the visibility of the site in search engines.
Discover the right tool you need to perform click-stats analysis
Dear SEO providers, given all the essential points of statistics' analysis listed above; it is impossible to carry out this task by focusing on your knowledge. Indeed, such an analysis takes into account a wide range of criteria that require you to use a quality analysis tool.
Well, there is a multitude of analysis tools on the market, so which is the best tool to choose? This is indeed the real headache of marketers today. But then, you already have the solution to this problem.
Semalt's SEO Dashboard is the best tool of the moment capable of analyzing the statistics of your activities in one click. In fact, this tool is equipped with several features, which allow you to perform even more than statistical analysis. The SEO Dashboard has distinguished itself from its competitors, i.e. the old tools existing on the market, thanks to its speed and analysis capacity.
If you want to provide your customers with better satisfaction, it is very important to opt for Semalt's SEO Dashboard. Find out in a nutshell how this tool works for your business:
1. Your domain name
Semalt's dedicated SEO Dashboard can be set up on your domain. This being the case, you can use it in your company name.
2. Setting up the SEO Dedicated Dashboard
The dashboard setup includes adding your logo, contact information, menus, links, chat plugin, GA code and many other options.
3. Admin panel
At the end of the configuration process, you will be able to access the SEO dedicated dashboard admin panel. This will allow you to process your customers' queries and check your activity data and statistics.
Once you are part of the Admin Panel, you can collaborate through the tool with prospects to receive and process their requests.
5. Your balance
Thanks to the functions available on the SEO dedicated dashboard, you can offer several services to your customers. This will allow you to double your profits.
All in all, keep in mind that the performance of Semalt's SEO Dashboard is not to be compared with the old tools existing on the market. Nevertheless, if you want to be sure, we invite you to visit the demo section of Semalt. In this section, you will have a wide range of possibilities to test the tool, in order to have a clear idea of its capacity. With that, we thank you very much for reading and see you soon for a new article.